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Product Case 03 · Generative AI · Content Ops

ImpulsaFlow

A verticalized product ecosystem for AI-assisted content planning and creative AI workflows, combining ideas, scripts, captions, calendars, checklists, profile context, guardrails and human review.

RoleStrategy, branding, AI prompts, product, UX/UI, development, marketing and infrastructure AIGenerative AI, prompt engineering, adaptation, organization and human review VerticalsMedical, dental and legal content workflows
ImpulsaFlow calendar and AI-assisted content production dashboard
Platform
M
MedAI calendars and scriptsHuman review
O
OdontoPosts and niche checklistsProfile context
J
LegalEducational content flowGuardrails

Problem

Content planning for specialized professionals requires consistency, time, repertoire and review. Without a clear workflow, AI can produce disconnected ideas that do not fit the vertical, the audience or professional responsibility.

Product Opportunity

Create a guided product experience where AI helps generate and organize content, while the user profile, vertical context, checklists, guardrails and review points keep output useful and responsible.

Key Product Decisions

  • Split the product by vertical so prompts, examples, checklists and guardrails match the user's professional context.
  • Use profile inputs such as services, tone, city and positioning to improve generated calendars and scripts.
  • Keep the product educational and organizational, with explicit human review before publication.
  • Connect generative content workflows with lead capture and communication flows such as WhatsApp, email and tracking when needed.

Outcome

ImpulsaFlow became an AI-assisted content operations product for planning, scripts, captions, calendars and vertical-specific creative workflows. The public case avoids medical, legal or business-performance claims that are not validated for publication.

What I Would Measure Next

  • Completion rate from onboarding profile to first generated content calendar.
  • Content approval rate after human review.
  • Retention or repeat usage across planning cycles.
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