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Product Case 02 · SaaS · Commercial Intelligence
LeadFinder
A 0-to-1 SaaS workflow for public commercial intelligence: discovering business leads, validating contact quality, removing duplicates, classifying opportunities and exporting lists for outreach.
Public commercial intelligence
LM
WorkflowPublic data to qualified listDiscovery, review and operational handoff
•SegmentMarket filters@EmailPublic contacts☎PhonePublic contacts○RegionLocal intent✓ScoreQualification
Product pipelineAutomation with review pointsQuality
Key decisionsReusable operations
Batch processingRepeatable searchesFlow
Saved listsReusable segmentsCRM
ExportsOperational handoffCSV
Problem
Public commercial information was scattered, duplicated and difficult to qualify. Manual prospecting created friction before the team could even decide which opportunities deserved outreach.
Product Opportunity
Create a repeatable GTM intelligence workflow that starts with public search, enriches and validates contacts, removes duplicates, classifies results and exports organized lists by segment and region.
Key Product Decisions
- Separate discovery, validation, deduplication, classification and export as visible product steps.
- Use batch processing and saved lists so searches can become reusable business workflows.
- Prioritize data quality, enrichment logic and operational handoff over raw volume in the portfolio narrative.
- Build with a stack that supports crawling, background processing, persistence and exports.
Outcome
LeadFinder was built as a 0-to-1 product flow for public lead discovery, contact validation, deduplication, classification and CSV/XLSX export. Public materials avoid unverified growth or revenue claims.
What I Would Measure Next
- Search-to-qualified-list completion rate.
- Duplicate reduction and enrichment coverage after validation rules are applied.
- Exported list usage and downstream outreach conversion, using real CRM data.