Senior Art Director · Creative Lead · Applied AI

Senior art direction for brands and campaigns.
AI applied to creative work.

17+ years leading art direction, integrated campaigns, key visuals, branding, 3D/motion, events and digital experiences for brands such as Santander, Bradesco, Itaú, Honda, Chevrolet, Nestlé, Bayer and Binance. I use generative AI, automation and prototyping to accelerate concept, production and creative variation without losing human direction.

View creative portfolio → Download resume View AI/product cases
Art DirectorSenior Art DirectorCreative LeadCampaignsKey VisualsBrandingGenerative AIAdobe Creative CloudFigma3D / MotionAutomation
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01 / Context

Start with the problem and the story.

I frame the user, business, brand and cultural context before deciding which experience, product or campaign should exist.

02 / Direction

Give shape to the idea.

Creative concept, product strategy, UX, visual language, narrative and scope become clear choices for teams and stakeholders.

03 / Build

Prototype close to reality.

Interfaces, LLM flows, APIs, data, automations, 3D, motion and deployment move together so the idea leaves the slide.

04 / Evolution

Improve through use.

Analytics, feedback, AI evaluation, security, cost, latency and operation keep the work alive after launch.

Art direction, campaigns and AI
in the same creative operation.

A career in continuous evolution

17 years of art direction expanded by
AI, product and technology.

The practice in campaigns, key visuals, branding, digital, 3D and motion remains active and now gains new layers: generative AI, product, code, data, automation and security.

17 years of creative direction still shape how I build products, experiences and AI-driven solutions.
Robotic hand touching a luminous neural network sphere

Three complementary pillars

Creative direction, AI and product - in that order.

Art direction and creative leadership guide the work. AI, product and technology expand the possibilities for thinking, producing, prototyping and delivering.

01

Creative Leadership

Art direction, campaigns, visual narratives, branding, 3D, motion, events and digital experiences for brands and multidisciplinary teams.

Art DirectionSenior Art DirectorCreative LeadCampaignsDesign Ops
02

AI & Creative Technology

Generative workflows, interactive prototypes, automation, agents, multimodality and practical AI use to accelerate concepts, variations, content and product work.

AI Creative LeadCreative TechnologistGenerative AIAutomationPrototyping
03

Product & Digital Experiences

Discovery, UX, strategy, analytics, SaaS, own platforms, customer journeys and enough technical build depth to move products beyond the slide.

AI Product ManagerProduct LeadUXSaaSAnalytics
Creative WorkArt direction, campaigns, Record TV, Arena Neymar Jr., 3D and motion Product CasesNovini, LeadFinder, ImpulsaFlow and the broader own-product ecosystem AI / TechnologyApplied and exploratory stack: agents, automation, analytics and creative AI

Creative work · 17 years

Art direction, campaigns and visual experiences.

17 years of creative direction still shape how I build products, experiences and AI-driven solutions. The creative foundation remains active through campaigns, visual language, brands, 3D, motion and digital experiences.

AdvertisingCampaigns, art direction and brand narratives.
DigitalWebsites, e-commerce, interactive experiences and product design.
3D / MotionComputer graphics, visualization, motion and visual studies.
Broadcast & EventsRecord TV, Arena Neymar Jr. and projects under operational pressure.

AI & Product Edge

AI applied to campaigns, content
and digital products.

This layer shows how the creative base gains speed with AI, automation, data and product. The cases stay here as practical differentiators: problem, role, decisions, delivery, analytics and what to measure next.

Novini platform dashboard with journey events, campaigns, reports and integrations
Product Case 01 · Customer Journey · Marketing Ops

Novini: customer journeys, campaigns and reports in one operation.

Built as an authenticated multi-company platform to centralize journey events, campaigns, reports and integrations. The product connected spreadsheets, APIs, webhooks, event tracking and communication flows into a client-separated operating area.

ProblemEvents and campaign data were spread across tools and channels.
RoleDiscovery, architecture, UX/UI, development, integrations, security and deployment.
StatusDelivered for operation.
Read case
Product Case 02 · SaaS · Commercial Intelligence

LeadFinder: from public search to ready-to-approach lists.

A 0-to-1 platform for public business lead discovery, validation, deduplication, classification and export. The product turns scattered public information into an organized GTM intelligence and prospecting workflow.

ProblemPublic commercial data was dispersed, duplicated and hard to qualify.
RoleProduct strategy, architecture, UX/UI, automation, infrastructure and evolution.
StackNext.js · PostgreSQL · Redis · Playwright · SearXNG · Docker
Read case
ImpulsaFlow calendar and AI-assisted content production dashboard
Platform
M
MedAI calendars and scriptsHuman review
O
OdontoPosts and niche checklistsProfile context
J
LegalEducational content flowGuardrails
Product Case 03 · Generative AI · Content Ops

ImpulsaFlow: AI-assisted content operations with vertical context.

A product ecosystem for content planning and production across medical, dental and legal verticals. It combines themes, scripts, captions, prompts, calendars, creative AI workflows and review checkpoints without replacing professional responsibility.

ProblemEditorial consistency required time, structure and specialized repertoire.
RoleStrategy, branding, AI prompts, product, UX/UI, development and infrastructure.
AIGeneration, adaptation, organization, guardrails and human review.
Read case
04

LeadNexo: marketing automation and campaign tracking.

Additional product work with contact imports, email campaigns, sending queues, open and click tracking, re-engagement, webhooks, configurable SMTP and AI assistant flows.

CampaignsTrackingWebhooksSMTPVPS
Additional product
05

Broader product ecosystem.

Other proprietary platforms include content experiences, digital journeys, admin dashboards, automations and products for different audiences and business models, connecting strategy, AI, UX, analytics, creative technology and operation.

Admin dashboardsJourneysAutomationAI workflowsOperations
Portfolio overview

Visuals and descriptions omit brand names, personal data, credentials and sensitive metrics. Detailed demos can be presented in conversation, respecting confidentiality and security.

Brands I have worked with

Supporting stack

Tools to create, test
and move ideas into operation.

A compact view of the stack I use, study and connect when a challenge calls for product, campaign, automation or creative technology. Applied items come from projects, CV or current workflow; Exploring items signal active AI R&D, not claimed production expertise.

Applied / Hands-on Exploring / AI R&D
01

Build & Orchestrate

LLMs, automation and agentic workflows for rapid prototyping, integrations and product delivery.

Priority focusMCPAI AgentsCodexClaude CodeLangGraphn8n

Applied / Hands-on

OpenAI / ChatGPTClaudeGeminiCodexn8nAPIs
View secondary tools
WebhooksDockerPostgreSQLRedisPlaywright

Exploring / AI R&D

MCPAI AgentsClaude CodeLangGraphLangChainRAG
View research items
OpenAI Agents SDKOllamaDeepSeek
02

Measure & Learn

Product analytics, model quality and observability so decisions go beyond simply calling an LLM API.

Applied / Hands-on

SQLGoogle Analytics / GA4Product eventsFunnelsDashboards
View secondary tools
A/B testingActivationConversion

Exploring / AI R&D

AmplitudePostHogMetabaseLangSmithLangfuse
View research items
MixpanelBraintrustEvalsTracingPrompt evalGuardrailsCost / latency

Product workflow layer: Figma plus collaboration environments such as Notion, Jira, Confluence and Linear.

03

Create & Prototype

Generative AI workflows across image, video, audio and interactive experiences, connected to creative direction and product storytelling.

Applied / Hands-on

ComfyUIMidjourneyDALL-ERunwayFigmaAdobe Creative Cloud
View secondary tools
VeoHuman-in-the-loop

Exploring / AI R&D

Stable DiffusionFLUXAdobe FireflyGoogle ImagenFigma Weave
View research items
LumaKlingElevenLabsSunofal.aiReplicate
04

Research & Grow

Creative intelligence, competitive research, creative testing and GTM automation connected to product and commercial intelligence work.

Applied / Hands-on

Google AdsGoogle AnalyticsSEO / CROCommercial intelligencen8n
View secondary tools
Lead enrichmentAPIsWebhooks

Exploring / AI R&D

PipiadsForeplayMeta Ad LibraryTikTok Creative CenterMotion
View research items
ClayPencilTypefaceTriple WhaleNorthbeam

A multidisciplinary advantage

Creative, product and technology in the same conversation.

A hybrid profile for challenges that connect market context, creative narrative, strategy, design, AI prototyping, generative workflows, analytics and operation.

Technology shield with lock representing secure product architecture
Technical recognition Hack The Box
Creative technology · Applied AI · Technical recognition #1 Brazil

Hack The Box — #1 Brazil, Season 2, 2024, as a complementary technical recognition alongside creative, product and technology work.

01 / Creative leadership

Idea, language and execution with direction.

Art direction, campaigns, events, brands, digital experiences and visual translation of business goals for teams and stakeholders.

02 / Product & digital experiences

Problems turned into usable systems.

Discovery, positioning, scope, roadmap, UX, analytics, SaaS and own products connecting real needs, delivery and evolution.

03 / Technology, AI & operation

Prototype with technical depth.

Agents, automation, APIs, data, deployment, webhooks, logs and integrations considered from the start.

Career path

Accumulated capabilities across creative, digital, product and AI.

2025 / present

Senior Art Director | AI & Creative Technology

Own products and SaaS platforms

Discovery, scope, prototyping, implementation, testing, publishing and post-delivery evolution of AI-supported digital products and generative workflows for marketing, content, commercial intelligence, communication and customer journeys.

2018 / 2025

Senior Art Director & Creative Lead

Point Comunicação & Marketing

Creative leadership for major accounts, integrated campaigns, events and digital experiences. Team management, C-level interface, Design Ops and translation of business goals into solutions.

2015 / 2018

Founder & Head of Product Design

Novine

Branding, e-commerce, websites and digital systems. UX/UI, information architecture and front-end development, from briefing to implementation.

2009 / 2016

3D & Motion · Creative Technology

Record TV · Sell · Playcorp

Computer graphics, 3D visualization, motion and technology for TV, events and high-traffic digital campaigns under critical deadlines.

Education

Academic foundation in design, technology and digital strategy.

Formal education separated from certifications and continuous learning.

2008 / 2012

Bachelor's Degree - Webdesign / Digital Design

Universidade Anhembi Morumbi, Sao Paulo

2019 / 2020

Postgraduate Degree - Strategic Design, UI/UX & Digital Marketing

FMU / FIAM-FAAM, Sao Paulo

2021 / 2022

Postgraduate Degree - CyberSecurity, Software Architecture & Data Science

Pontifical Catholic University of Parana (PUCPR)

17+
years in creativity, technology and product
SaaS
own products and platforms
80+
certifications and continuous learning in technology
#1
Brazil on Hack The Box, Season 2, 2024

Contact

Strong ideas begin
with clear direction.

If you are looking for creative leadership, visual craft and purposeful applied AI, let's talk. Based in São Paulo, working remotely.

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