AI · Digital Product · Creative Technology

Artificial intelligence,
product and technology.
From idea to operation.

For 17 years, I have connected creative direction, experience and technology. Today I use AI, code and data to turn ideas into working digital products.

Explore projects → My path
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01 / Conception

From strategy to prototype.

I understand the problem, the business and the people. Then I define the product vision, experience and architecture that support everything.

02 / Intelligence

Generative AI at the center of the process.

LLMs, prompt engineering, coding agents and multimodal flows applied to research, creation, code and automation.

03 / Build

Architecture, code and infrastructure.

From front end to back end: APIs, databases, integrations, deployment and operations, with human review and quality control.

04 / Evolution

Data, security and continuous improvement.

Tracking, analytics, Security by Design and constant iteration so the product evolves through real use.

From idea to operation,
I turn AI into real products.

Creative and technical experience

A foundation built over
17 years of work.

Art direction, product design and computer graphics shaped my eye. Code, data, infrastructure and AI expanded what I can take from concept to production.

Robotic hand touching a luminous neural network sphere

Recent projects

Digital products I designed and built.

A selection of proprietary platforms and client work. Each project brings together strategy, experience, technology and execution.

ImpulsaFlow calendar and content production dashboard
Platform
M
MedAI calendars and scripts30 days of content
O
OdontoPosts and niche checklists30 days of content
J
JurídicoSafe educational content30 days of content
Applied AI · Multi-vertical · Content

ImpulsaFlow: strategy and content production with AI.

A platform ecosystem for medical, dental and legal verticals, with themes, scripts, captions, prompts, calendars and checklists that organize content production from planning to publishing.

RoleStrategy, brand, product, UX, code and infrastructure
IAGeneration, adaptation and review of vertical-specific content
StatusIn operation
Prospecting · E-mail marketing · Tracking

LeadNexo: clearer campaigns, from send to interest.

Platform to import contacts, organize campaigns, operate sending queues and monitor opens, clicks and re-engagement. A/B tests, AI assistant and lead exports in a proprietary operation.

RoleProduct, UX, code and infrastructure
StackFlask · SQLite · Chart.js · SMTP
StatusIn operation
Commercial intelligence · Data · Automation

LeadFinder: from public search to ready-to-approach lists.

A commercial intelligence platform to discover companies and professionals, enrich public contacts, remove duplicates, qualify opportunities and export lists organized by segment and region.

RoleProduct, architecture, UX, code, data and infrastructure
StackNext.js · PostgreSQL · Redis · Playwright · Docker
StatusIn operation
04

Marketing automation.

E-mail and WhatsApp campaigns with segmentation, individual open and click tracking, re-engagement, webhooks and configurable SMTP, operated on proprietary infrastructure.

APIsWebhooksEvolution APIMeta Cloud APIVPS
In operation · Individual tracking
05

Customer journey.

Multi-user solution with authentication, journey events, campaigns and reports, integrated with spreadsheets and e-mail/WhatsApp communication in an exclusive area for each client.

Google SheetsAPIsWebhooksReportsVPS
In operation · Multi-user with RBAC

Beyond these solutions, the ecosystem includes platforms such as Oráculo Vivo and Altar Diário, content experiences, digital journeys, admin dashboards, automations and proprietary products built for different audiences and business models — all connecting strategy, AI, experience and operation.

Visuals and descriptions omit brand names, personal data, credentials and sensitive metrics. Detailed demos can be presented in conversation, respecting confidentiality and security.

Applied cybersecurity

Security is also part of the product.

My security background influences decisions around architecture, authentication, integrations, data and operations. I do not treat security as a finishing layer, but as part of the building process.

Technology shield with lock representing data protection and cybersecurity
Offensive security Hack The Box
Hack The Box · Season 8 · 2025 #1 Brasil

Offensive thinking applied to architecture, authentication, APIs, data, infrastructure and operations for digital products.

01 / Offensive security

Practical attack and defense mindset.

Experience in pentest labs, vulnerability analysis and Red Team. I reached the #1 ranking in Brazil on Hack The Box, Season 8 of 2025.

02 / Security by Design

More responsible technical decisions.

Access control, RBAC, webhook protection, credential management and logs, with data validation and attack-surface reduction from the start.

03 / Continuous learning

Product, software and security.

Postgraduate studies in technology fields and more than 80 certifications across security, cloud, infrastructure, data and development.

Creative base · 17 years

Art direction and visual repertoire.

An additional layer of my repertoire, available for anyone who wants to explore the visual foundation that came before and still supports my work with AI and product.

Brands I have worked with

Career path

Creative work, digital experiences, leadership, product and technology.

2025 / presente

AI Product Builder & Creative Technology Lead

Own projects and SaaS

Conception and development of AI-supported products for marketing, content, commercial intelligence, communication and digital journeys, combining generative AI, LLMs, UX, UI and code with APIs, data, security and deployment.

2018 / 2025

Senior Art Director & Creative Lead

Point Comunicação & Marketing

Creative leadership for major accounts, integrated campaigns, events and digital experiences. Team management, C-level interface, Design Ops and translation of business goals into solutions.

2015 / 2018

Founder & Head of Product Design

Novine

Branding, e-commerce, websites and digital systems. UX/UI, information architecture and front-end development, from briefing to implementation.

2009 / 2016

3D & Motion · Creative Technology

Record TV · Sell · Playcorp

Computer graphics, 3D visualization, motion and technology for TV, events and high-traffic digital campaigns under critical deadlines.

17+
years in creativity, technology and product
20+
SaaS and proprietary platforms
80+
certifications in technology and security
#1
Brazil on Hack The Box, Season 8 of 2025

Contact

Have a project or
challenge in mind?

I am open to opportunities in product, creative technology, applied AI and cybersecurity, as well as selected strategic projects. Based in São Paulo, working remotely.

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